問題-
隨緣是台灣市佔第一的素食品牌，在站穩泡麵市場後首次切入冷凍水餃食品，除了面對玲瑯滿目的競爭商品之外，素食對於大眾有著無趣、加工品的刻板印象。如何在包裝上吸引葷、素食者購買慾望，凸顯美味及研發特點成為一個重要的課題。
隨緣是台灣市佔第一的素食品牌，在站穩泡麵市場後首次切入冷凍水餃食品，除了面對玲瑯滿目的競爭商品之外，素食對於大眾有著無趣、加工品的刻板印象。如何在包裝上吸引葷、素食者購買慾望，凸顯美味及研發特點成為一個重要的課題。
過程-
以“適合葷素，美味共享”作為溝通重點，首先以明亮現代感的擺盤畫面呈現商品美味。適度的配菜及醬料在旁點綴，運用西式料理手法吸引消費者的目光。配色編排上採用簡潔風格讓圖像成為焦點，同時添加少量文字簡要介紹研發技術，吸引葷食者的興趣。讓設計重點放在打破素食無聊的刻板印象，重新認識植物肉水餃的多樣性。明亮配色突顯植物肉的健康營養特性，在品嚐美味的同時，對地球環境添加友善回饋。
以“適合葷素，美味共享”作為溝通重點，首先以明亮現代感的擺盤畫面呈現商品美味。適度的配菜及醬料在旁點綴，運用西式料理手法吸引消費者的目光。配色編排上採用簡潔風格讓圖像成為焦點，同時添加少量文字簡要介紹研發技術，吸引葷食者的興趣。讓設計重點放在打破素食無聊的刻板印象，重新認識植物肉水餃的多樣性。明亮配色突顯植物肉的健康營養特性，在品嚐美味的同時，對地球環境添加友善回饋。
結果-
經過我們的設計構思，植物肉水餃兼具環保與美味的契合性，吸引了葷素食者購買共鳴。現代感的擺盤讓消費者感受素食的味道魅力，結合化繁為簡的視覺和簡潔的文字描述，兩者突顯了植物肉的健康價值。這款包裝設計在貨架上讓消費者，明顯看到植物肉水餃的美味及多樣性。
經過我們的設計構思，植物肉水餃兼具環保與美味的契合性，吸引了葷素食者購買共鳴。現代感的擺盤讓消費者感受素食的味道魅力，結合化繁為簡的視覺和簡潔的文字描述，兩者突顯了植物肉的健康價值。這款包裝設計在貨架上讓消費者，明顯看到植物肉水餃的美味及多樣性。
總的來說，我們的包裝設計從問題、過程和結果三個方面綜合考慮，成功地傳達了植物肉水餃的特點及差異化。通過這樣的設計，期許商品具有吸引力及健康的品牌形象，植物肉是一種愛護地球的美味選擇！
產品攝影 | 黑本影像
食物造型 | 食攝女子
包裝攝影 | 奇力克影像
包裝設計 | 一本設計
食物造型 | 食攝女子
包裝攝影 | 奇力克影像
包裝設計 | 一本設計
Problem -
Vedan Suiyuan is the No. 1 vegetarian brand in Taiwan. After gaining a foothold in the instant noodle market, Suiyuan entered the frozen dumpling food for the first time. In addition to facing a wide range of competitive products, vegetarian food has a stereotyped image of boring and processed products for the public. How to attract the purchase desire of meat and vegetarians on the packaging, highlighting the delicious taste and research and development features has become an important issue.
Vedan Suiyuan is the No. 1 vegetarian brand in Taiwan. After gaining a foothold in the instant noodle market, Suiyuan entered the frozen dumpling food for the first time. In addition to facing a wide range of competitive products, vegetarian food has a stereotyped image of boring and processed products for the public. How to attract the purchase desire of meat and vegetarians on the packaging, highlighting the delicious taste and research and development features has become an important issue.
Process -
With "suitable for meat and vegetables, delicious sharing" as the focus of communication, first of all, the delicious food is presented with a bright and modern display screen. Appropriate side dishes and sauces are adorned on the side, using Western cooking techniques to attract consumers' attention. The color scheme adopts a concise style to make the image the focus, and at the same time, a small amount of text is added to briefly introduce the R&D technology to attract the interest of meat eaters. Let the design focus on breaking the boring stereotype of vegetarian food and re-understanding the diversity of plant-based meat dumplings. The bright color scheme highlights the healthy and nutritious properties of vegetable meat, and while it tastes delicious, it also adds a kindness to the earth's environment.
With "suitable for meat and vegetables, delicious sharing" as the focus of communication, first of all, the delicious food is presented with a bright and modern display screen. Appropriate side dishes and sauces are adorned on the side, using Western cooking techniques to attract consumers' attention. The color scheme adopts a concise style to make the image the focus, and at the same time, a small amount of text is added to briefly introduce the R&D technology to attract the interest of meat eaters. Let the design focus on breaking the boring stereotype of vegetarian food and re-understanding the diversity of plant-based meat dumplings. The bright color scheme highlights the healthy and nutritious properties of vegetable meat, and while it tastes delicious, it also adds a kindness to the earth's environment.
Results -
After our design concept, the plant-based meat dumplings are both environmentally friendly and delicious, attracting meat and vegetarians to buy and resonate. The modern presentation allows consumers to feel the charm of vegetarian food, combined with simplified visuals and concise text descriptions, both of which highlight the health value of plant meat. This packaging design allows consumers to clearly see the deliciousness and diversity of plant meat dumplings on the shelf.
After our design concept, the plant-based meat dumplings are both environmentally friendly and delicious, attracting meat and vegetarians to buy and resonate. The modern presentation allows consumers to feel the charm of vegetarian food, combined with simplified visuals and concise text descriptions, both of which highlight the health value of plant meat. This packaging design allows consumers to clearly see the deliciousness and diversity of plant meat dumplings on the shelf.
In general, our packaging design comprehensively considers the problem, process and result, and successfully conveys the characteristics and differentiation of plant-based meat dumplings. Through this design, it is expected that the product will have an attractive and healthy brand image. Vegetable meat is a delicious choice for caring for the earth!
